Vienna Economic Forum (VEF) with great pleasure and pride informs about the campaign launched in autumn by its cooperation partner Verbund AG. The campaign, created with Heimat Wien and Peter Dirnberger, is based on the story of the world’s first female marathon runner, Kathrine Switzer, who stands as a role model for the first step that everyone has to take to turn things around.
Thus, Verbund stages the positioning of the company as „The Power to Transform“ with strong images and an impressive story.
Vienna Economic Forum greets its Cooperation partner and is confident that the Verbund campaign will inspire Austrians for the energy transition and the achievement of climate targets.
More about the „The Power to Transform“ campaign can be found here.